| Product Range |
Wide range including
machinery, implements, and agri-inputs |
Limited mainly to
pesticides, seeds, and fertilizers |
| Product Portfolio |
Over 2,600 products across 30+ categories |
Limited product assortment |
| Product Authenticity |
100% genuine,
original, and latest products |
Risk of old, expired, or duplicate products |
| Pricing |
Competitive and
transparent pricing |
Often inconsistent or non-competitive |
| Pre & Post-sales Support |
24x7 support for franchise and
farmers |
Limited or unavailable |
| Accounting Transparency |
Complete system-driven
transparency |
Manual and opaque processes |
| Margin Benefits |
Instant margin credit after
each sale |
Delayed or unclear margins |
| Ordering Flexibility |
Order as required with
no sales targets |
Stock dumping is common |
| Capital Investment |
Low investment
requirement |
Medium to high investment |
| Farmer Product Support |
24x7 access to qualified
agronomists |
Depends on company representative availability |
| Commercial Support |
Comprehensive
commercial assistance |
Not available |
| Store Promotion |
Company-led promotion &
digital lead support |
No structured support |
| Product Availability |
Available
year-round |
Subject to seasonal availability |
| Deals & Discounts |
Regular company-backed offers
|
Rare or unavailable |
| Future Expansion |
Strong
support for scaling the business |
Limited growth opportunities |
| Tech & Customer Connect |
Advanced technology to
drive repeat business |
No technology support |
| Credit Support |
Easy credit options via
Banks/NBFCs |
Not available |
| Return on Investment (ROI) |
High ROI
|
Average ROI |
| Trust & Peace of Mind |
High trust and
system-driven operations |
Depends on individual relationships |